We built OpenTally because the books we know best are the ones current tools don’t reconcile cleanly.

As an Engineering Manager at Coinbase, Zuwa led market expansion across Latin America and Canada — building the user onboarding, payment rails, and treasury infrastructure needed to operate in highly regulated markets.

Before Coinbase, he spent 5.5 years at Shopify as an Engineering Leader. He led Shop Pay Installments — Shopify's buy-now-pay-later product, built in partnership with Affirm — along with the Shop Channel and merchant marketing tools on Shop, building and scaling fintech systems that processed billions in payments.

Earlier in his career, he held senior engineering roles at Zynga and IBM. He holds a B.Eng. in Software Engineering from Carleton University.

As a Product Manager at Coinbase, Abid worked on USDC rewards, the Coinbase card, and banking rails — the connective tissue between crypto balances and everyday money movement.

Before Coinbase, he helped build Wealthsimple Cash from the ground up, growing it into a neobank product used by everyday Canadians.

His work has consistently sat at the intersection of payments, rewards, and consumer banking — the same multi-rail surface OpenTally reconciles.